As you might already know, having a loyalty program is a way to keep loyal customers coming back, as well as take your business to the next level. But let’s be honest with ourselves here… your loyalty program sucks. In fact, many loyalty programs suck, so this isn’t an uncommon occurrence. The problems are these programs are made with almost no thought on how it’ll work with business owners and their customers.
Maybe you think your loyalty program doesn’t suck and that this doesn’t apply to you. Well, I’m going to go over a few simple factors that typically make loyalty programs suck. But don’t worry, this won’t be all negative. I’m going to offer you a solution to fix your loyalty program and improve the customer experience, as well as your experience.
First, let’s take a look at how much your loyalty program costs. Most advanced loyalty programs cost businesses a few hundred dollars a month. These costs typically cover POS integrations and hardware maintenance. Not to mention there’s frequently a startup cost for installation and purchasing the hardware itself. For a business that has to pay for other expenses, it’s not feasible to think they can pay $300 every month just for a loyalty program.
Also, you have to read the fine print of contracts you sign with loyalty programs because most of them have strict cancellation policies. A popular loyalty program (who won’t be named) requires you to pay back the full amount to the company if you cancel within six months of purchasing. Why would any good loyalty program tie you to a contract that strict?
Next, think about how much hardware came with your digital loyalty program. Did you have to have a technician come out and set up the POS system that links with your loyalty program? This can get quite overwhelming, especially if something requires a repair. If the system is down and you’re waiting for a technician, your customers could be losing out on points when they order at your restaurant or buy at your store. Ideally, you want little to no hardware. This prevents delays in customers getting their points and you won’t have to worry about scheduling repairs.
Integration is the ability to connect the platform to a wide variety of products, devices, and services. This works great for connecting it to a POS system, mobile phones, social media networks, and more. A good loyalty program will have simple integration to reduce the time spent trying to get it set up.
It should also be able to integrate with systems other than ones associated with the loyalty program company. For example, you’ll want a system that could work with different POS machines, a variety of mailing lists, or even have the option to do custom integration.
While it’s nice to have a system that’s full of many features to make the lives of customers and business owners easier, you don’t want your loyalty program to be too complex. The usability of your loyalty program makes the world of a difference because if customers don’t know how to use it, they won’t use it. It’s that simple!
Find a loyalty program that has a simple interface but also comes packed with helpful and necessary features. Any good loyalty program company will understand consumer behavior enough to create a program and app with that in mind.
It’s okay if your current digital loyalty program doesn’t live up to standards because we have a solution for you. *Drumroll please* Introducing, Loyal! Loyal is a digital loyalty program like no other. It was created with all of these standards in mind and with the goal to outperform its competition. Here are just a few of the amazing features that make Loyal so great.
Beautiful Mobile App
Loyal understands that customers like a sleek, easy-to-use app that is user-friendly. Well, this is exactly what was created. You get all the benefits of a beautiful mobile app, without the price tag.
Deals and Promotions
Business owners have the option to target 1000’s of existing customers on the platform. You’re able to customize your deals and promotions that will attract new and existing customers into your business. Forget adhering to the deals that the loyalty program comes with. With Loyal, you can customize it to fit your business needs.
Key Analytics and Reporting
As a business owner, it’s important to be tracking your KPI’s and customer behavior. This allows you to make necessary changes and improvements which ultimately lead to a high ROI. The data is easy to read, so you don’t need to be an accountant to understand it.
Simple, One-click Integration
Loyal understands how difficult it can be to get a new program set up. That’s why there is a simple, one-click integration that gets you up and running in under five minutes. You also don’t need to worry about bulky hardware that requires a specialized technician to install. With Loyal, you can take care of it yourself without needing to read a 50-page instruction manual.
The price of Loyal is what really attracts business owners. This is because it’s free! Yes, you read that right. Loyal is completely free and there are no contracts that lock you into a six month period while holding a cancellation fee over your head. Loyal is here to change the game and revolutionize the way business owners use digital loyalty programs.
All of this might sound too good to be true. And it’s understandable because for so long business owners were stuck with the pricey and complicated programs that were on the market. Now, you have the opportunity to make a choice that could ultimately save you money and improve your bottom line. If you want a loyalty program that works with businesses and not against them, then Loyal is your answer.
If you have questions about Loyal’s awesome features then feel free to reach out! We’d love to get the chance to speak with you.